Searchology

• ΑΡΧΙΚΗ
• ΔΙΑΦΗΜΙΣΗ
• ΜΗΧΑΝΕΣ ΑΝΑΖΗΤΗΣΗΣ
• ΥΠΗΡΕΣΙΕΣ
• ΕΠΙΧΕΙΡΗΣΕΙΣ
• ΕΠΙΚΟΙΝΩΝΙΑ
• FAQ

• Do It Yourself
• Βελτιστοποίηση-SEO
• Προώθηση-SEM
• Λεξιλόγιο
• About us
• Privacy Policy
• Terms and Conditions
• Site map

χρυσές συμβουλές

• 

  SEO writing

  Can you write SEO articles on your own? Yes, you can.

  However, before you start jamming keywords into your work, take the time to consider whether you want short-term or long-term results. The more often your keyword appears, the more your article resembles spam. Readers have no tolerance for spam; especially when it's masquerading as informational
  reading.

  However, a well-thought-out article, combined with natural keyword usage can be a great solution for your needs. It can serve on article directories as well as web content (don't do both, though!). This style of article will provide the needed number of keywords for search engine recognition, while remaining readable and full of informational content for your readers.

  Your usage of SEO practices will be dictated by your needs, ultimately. The "quality vs. quantity" question will have to be answered by the type of results that you expect, what you are marketing, and your intended readers. Regardless, the first step will be to determine the keywords and phrases that you should write about. You can come up with your own list of keywords, pay a company to develop a list for you, or you can use the user-friendly keyword suggestion tools.

  Developing a list of viable keywords should be the first thing that you do, whether you pay for it or do it on your own. You'll want to avoid single words if at all possible. Single words, such as "wedding" or "loan" cover far too much territory to get any sort of relevant hits from them. Instead, use related keywords to form keyword phrases; "wedding dress manufacturer" or "loan application online." These will give you much more relevant results and much more traffic. Using appropriate keywords and phrases, combined with appropriate keyword usage will result in a well-written article that has the power to attract web traffic.

• 

  SEO social media

  It's not all about traffic. It's about conversions. But it's hard to get conversions if you don't have the traffic, and while Google is one of the best potential sources for traffic, Google has other search engines besides web search that people use all the time, and it will not hurt to rank in them too.
  Conversions are the goal. Visibility is the strategy. Unfortunately, like most strategies, they take effort and paying attention to detail. The web may be taking a huge turn toward social, but search isn't going anywhere. You need to be found where people are looking.
  1. Ranking in YouTube
  As you may or may not be aware, YouTube is the 2nd largest search engine behind Google. Those businesses using online video are going to want to maximize their YouTube efforts by employing some easy strategies to gain more visibility.
  
  It's best not to overlook the social element of YouTube as well. Active participation on the social level will contribute to your views. And let's also not overlook the fact that YouTube can actually help you rank in Google itself.

• 2. Ranking in Google Image Search
  One in five searches are image searches, and alt tags and file name optimization are key.
  Other tips to double dip in image SEO include:
  - Add images to your Google Local Business profile
  - Enable Google Image Labeler in your Google Webmaster Tools account.
  - Add images to local business citation sources.
  - Add images to blog posts or news articles for syndication in Google news.

• 
  3. Ranking in Google News
  News page views are up to trillions monthly. More and more people are getting their news online. That's why the newspaper industry is struggling. Keep in mind for Google News that only indexes articles three days old or less and the Sub-headlines or beginning of article copy is pulled in as Meta description
  Google itself posted about some facts and myths pertaining to ranking in Google News searches about a year ago. You should definitely read it if you are serious about incorporating Google News into your strategy.

• 4. Ranking in Google Maps/Local Search
  While this one may seem fairly obvious, you need to think about terms a local searcher would use to find your business. They'll most likely use the city and state in their search, so you'll want your site to be optimized for those as well as business-specific keywords.
  CD Store, Athens, Greece
  For example, if you run a record store in Athens, you'll want to optimize for phrases like "Record Store, Athens, Greece", "CD Store, Athens, GR", «Music, Athens GR",  and so forth. If your business is located in a small town, you may also want to optimize for the nearest larger city.
  
  5. Ranking in Google Blog Search
  Positive things that affect your Google Blog Search Rankings:
  - Number of RSS subscriptions
  - Clicks on SERP post links
  - Blogrolls
  - number of "high quality" blogrolls the blog is in
  - ability for visitors to tag posts
  - whether or not people are tagging them
  - References to the blog by sources other than blogs
  - Pagerank
  Negative things that affect your Google Blog Search Rankings:
  - if posts come in short bursts or predictable intervals
  - if post content differs from feed version
  - If content includes a lot of spammy words
  - duplicate content
  - if posts are the same size
  - Link distribution
  - If posts mostly link to one site

  Wrap Up
  It's important to note that results from other Google search engines often turn up in regular Google results, in case you need any extra incentive to pay attention to them. This is part of Google's Universal Search. There are lots of opportunities to get your site found in Google other than just regular web search. And this is just organic stuff. There are certainly paid search opportunities to think about too.

• 

  Viral marketing

  What is it?
  Viral marketing leverages the trust we place in friends or social networks to distribute advertising messages quickly to a large number of people in a short amount of time, usually through email. Other modes of transmission include instant messaging programs and internet forms that send emails onto others.
  Viral marketing tends to work best when it involves either some kind of humorous or outrageous content (for example, a funny video, or a controversial message), so that people forward it on to members of their social group, or email list.

• 
  Viral Marketing Strategies
  Viral marketing is described as 'underground' when it disguises an advertising message within some appealing content. This can be particularly effective, as people are very willing to pass on a funny picture or link when they don't think it contains commercial content. However, it can also backfire if people discover that it was promotional material, and decide to boycott the company responsible. More conventional tactics involve asking web-users to forward on special offers to friends and family, providing some incentive to the forwarder, or the simple chain letter. These methods might be incorporated with some sort of game, where players are encouraged to sign up new players.

• 
  Implications for Advertisers
  Viral marketing can be a cost-effective way of generating interest or brand awareness, but it does have limitations. It really only works for certain products, and there is the danger that viral marketing can look like (and, in some cases can effectively be) spam.

SEO tips ( βελτιστοποίηση )